1. @allyctran

Librarian by day, blogger by night, Calgary's Alena Tran began embracing a more sustainable lifestyle after watching the documentary The True Cost. She has since co-founded an online secondhand store, Truce, for vintage lovers and modern fashionistas alike. Every order is shipped in biodegradable and compostable packaging! You can also find a comprehensive directory of sustainable and ethical retailers on her blog along with in-depth brand reviews and ultra chic style guides.


2. @wearilive

Originally from Colorado but now residing in New York City, Jenny Welbourn is a content creator and consultant whose work primarily revolves around sustainable and ethical fashion. By focusing our efforts on living a low waste lifestyle, Jenny believes that we can collectively reduce our carbon footprints and push the fashion industry in a slower direction. You can watch Jenny’s videos on sustainable fashion, plant-based food, and life in the big apple on Youtube.


3. @thehelm_society

The Helm is a collective of people who believe we can positively impact the world and reverse the impact of climate change by changing our buying habits and voting with our dollars. Alongside their curated Instagram feed, they have launched their first book! Transcend Trends is available online and 100% of profits are being donated to Stop The Traffik Australia — a global movement of individuals, communities and organizations fighting to prevent human trafficking.


4. @mrspress

Clare Press is a passionate advocate for circular economies and sustainable + ethical fashion. Not only is she the presenter of the Wardrobe Crisis podcast and Australian VOGUE's Sustainability Editor-at-Large, but in 2018 she was made Global Ambassador for the Ellen MacArthur Foundation’s Make Fashion Circular initiative. Her list of credentials doesn't stop there. Click here to learn more!


5. @conciousnchic

Kathleen began blogging as a way to support her journey towards a more sustainable lifestyle and she has since been featured in Flare, Essence, and Elle Canada. Born in Montreal, Kathleen now resides in the United States where she shares her love of ethical fashion, beauty, travel, and food to over 20,000 readers. Indulge in a way that is healthy, fabulous and good for everyone else too

Daryn Tessier